Our Purpose, values and vision

“There is no great company without a great purpose: ours is to empower our 108 million customers to live a better life.” – Thomas Buberl

"Act for Human Progress by Protecting What Matters"

As a member of the largest global insurers, our purpose is to empower people to live a better life. This purpose is shared by each employee throughout our organization, as we tailor our services and solutions to each of our 105 million customers around the world, one person at a time. We strive to give you more choice, more innovation and more power to decide how, when and where you access our products and services, while making sure we provide excellence, quality and a strong financial foundation for everything we deliver, at the right cost to you.

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To transform AXA’s value proposition “from payer to partner”, we will deliver new services complementing the traditional insurance coverage and build new business models to increase the protection of our customers. 

Corporate Values

Our values are the foundation of our organization. They serve as our guide, inspiring our actions and our decisions. These values reflect our way of doing and thinking, for the benefit of our customers, shareholders, employees, business partners and in any community we operate in. The following core values drive everything we do:


Customer is our purpose. All our thinking starts with the customer. We consider the way they live today and tomorrow so that we continue to be relevant and impactful.


Integrity is our compass. We are guided by strong moral principles, trusting our internal judgment to do the right thing for our customers, employees, stakeholders and partners.


We speak our mind and act to make things happen. We push the boundaries of what is possible and take bold actions to find new ways to be valuable.


Being together and being different makes us better. We are stronger when collaborating and acting as one team.

Our people are your people

Our collaborative approach allows our employees to offer you tailor-made products and services that respond to your needs in an ever-changing and fast-evolving world.

In fact, we’re eagerly making the change from being a “payer” to being a “partner” to our customers, and our employees and distributors around the world are ready to work closely together with you to create services and solutions that empower you to live better, today and tomorrow.

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