;
Win BIG in the AXA
Motor Insurance Promo
LEARN MORE
| title of post
Share on facebook
Share on twitter
Share on linkedin
Share on email
Share on facebook
Share on twitter
Share on linkedin
Share on email

AXA Mansard’s Approach For Nigerian Women (Approach 3)

APPROACH 3: CREATING SOLUTIONS THAT RESPOND TO WOMEN’S NEEDS

AXA Mansard’s cross-functional teams have used humancentered design to develop new health insurance solutions for women as well as for their SMEs. However, due to some internal and external delays, these products have not been launched yet, and instead, the company re-branded one of its existing insurance products under the SHE Initiative. AutoFlex, an auto insurance policy, was renamed SheDrives, and offered with lower rates and customizable coverage. However, this product was discontinued in 2018 due to lack of demand. Despite this setback, through its partnerships with women’s organizations and sponsorship of their events, AXA Mansard continues to engage women and raise their awareness about the importance of insurance.

  • Insurers should collect baseline sex-disaggregated data and set targets for what they want to achieve with their women’s insurance program. By setting targets and reporting on them, insurers will be able to track progress and see where more effort is needed.
  • To avoid roadblocks in launching new products for women, insurers should engage with regulatory authorities early in the product development process.
  • Women quickly recognize high-quality, high-value solutions that address their pain points. Rather than hurriedly launch repackaged products, insurers should focus on innovative solutions that leverage their relationships with women customers and engage the wider women’s market.
  • Developing long-term relationships with partners will ensure consistent engagement with the women’s market.
  • Insurers could do more than just design new products for women—success in selling these products lies in forming partnerships that support the company’s gender-sensitive mission.

Subscribe to our email alerts

Be the first to know about AXA's news directly in your mailbox

As explained in our Privacy Notice specifying the use we make of your personal data and for which duration your information will be kept, AXA SA, as data controller, processes your email address to send you the AXA newsletters. You have the right to withdraw your consent with regard to the above described processing at any time. However, please note that the withdrawal of your consent will not affect the lawfulness of processing based on consent before its withdrawal.